Loban, also known as frankincense, is a resin obtained from certain trees and is commonly used in Hindu rituals and pujas. When you refer to "pure, natural" loban, it generally implies that the product is free from synthetic additives or impurities.

Fragrance and Purity:

Aromatic Experience: Pure and natural loban is valued for its rich and distinct fragrance. The sweet and woody scent is believed to create a pure and sacred atmosphere during puja.

Symbolic Purification:

Spiritual Cleansing: Loban is known for its purifying properties, and its use in puja symbolizes the purification of the worship space and the devotee's mind. The rising smoke is considered spiritually uplifting.

Offering to Deities:

Devotional Practice: Loban is often burned as an offering to deities during puja. The fragrance is believed to be pleasing to the divine, and the smoke is considered a symbol of prayers ascending to the heavens.

Meditative Ambiance:

Calming Effect: The aroma of natural loban has a calming effect on the mind. Burning loban during puja rituals helps in creating a serene and meditative ambiance, aiding worshippers in focusing on their prayers.

Cleansing Negative Energies:

Removal of Negativity: Loban is traditionally believed to have the ability to dispel negative energies. Burning loban during puja is thought to cleanse the environment and remove any undesirable influences.

Traditional Rituals:

Integral to Puja: Loban is an integral part of many Hindu rituals, including aarti (ceremonial waving of lights), where the aromatic smoke adds a sacred dimension to the ceremony.

Natural Healing Properties:

Ayurvedic Significance: Loban is sometimes associated with Ayurveda, the traditional system of medicine in India. Its natural properties are believed to have positive effects on respiratory health.

Spiritual Upliftment:

Enhancing Spiritual Connection: The use of natural loban in puja is seen as a means of enhancing the spiritual connection between the worshipper and the divine.

Cultural Tradition:

Historical Significance: The use of loban has a long history in Hindu rituals and cultural traditions. It reflects the cultural heritage and practices passed down through generations.

Environmentally Friendly:

Sustainable Practices: Pure, natural loban is often sourced through sustainable and ethical practices, promoting an environmentally friendly approach to spiritual rituals.